How Visual Content Can Improve Your Website SEO Rank
We’ve all heard the saying “a picture is worth a thousand words.” This is especially true when it comes to content marketing. After all, humans are essentially visual creatures. We are attracted to images and videos because they help us understand and remember information better than text alone.
It should come as no surprise that content with relevant images gets 94% more views than content without relevant images. However, visual content not only helps attract attention, but it can also boost your SEO efforts.
When you need a powerful tool to stand out and attract attention in the crowded online world as well as improve your SEO effort, you need visual content.
Now the question is, “But, how can visual content help improve your SEO and generate more traffic for your website?”
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1. Google loves visual content
Just like we see beautiful views during holidays, Google also sees attractive views when you visit your blog. Google values visual content because it can help improve the overall user experience.
After all, visuals are a vital element of storytelling and they can enhance your message by providing deeper insight into what you’re trying to say in your content marketing efforts.
You see, when done right, motion graphics or images like video add value to your web pages along with information that would otherwise be hard to communicate through text alone.
Also, as we all know, Google loves high quality content and they are always looking for ways to improve the user experience on their search engine results pages (SERPs). Therefore, by providing relevant and engaging visual content along with your written content, you can help meet Google’s needs while improving your SEO rankings.
But, you have to ensure that the content you provide is latest and useful to the audience. This kind of content is much more attractive as people would love to learn the latest information on the internet. Also, you should post your content regularly to maintain audience interest in your brand. Use the weekly schedule template to help plan content updates on your website.
2. Visual content can help improve click-through rates
According to studies, people are more likely to click on an image if it is included in a search engine result. In fact, relevant views will increase click-through rates (CTR) by approximately 47% and drive more traffic to your website from social media.
So, if you want your website to rank higher in search engines and generate more leads, make sure to include plenty of videos, infographics or images in your content.
But, don’t limit yourself to just including any old image. Make sure the images you include are high quality and relevant to your topic. Be sure to give each image a descriptive file name and use keyword-rich alt text. This will help search engines understand what the image is about and rank it appropriately.
Additionally, if you can add relevant videos to your content, that’s even better as they perform even better than images when it comes to click-through rates.
3. Visual content increases dwell time
Dwell time measures how long someone spends on your website. The longer they last, the better it is for your SEO rankings. Google likes websites that provide their visitors with the information they are looking for. And one way to increase dwell time is to use visual content.
When you create a website, be sure to include visual content on your pages. Visuals help engage people and motivate them to learn more about what you have to offer. This means they’ll spend more time on your site and increase its dwell time, giving you higher rankings in search results.
When you use videographics or infographics to convey information, you not only provide easy-to-digest information, but also a great opportunity for people to engage with you and learn more about what you offer. Also provide.
4. Visual content is easy on the eyes
One thing people often forget about SEO is that a good user experience (UX) plays a significant role in how well your site ranks. Using visual content is one of the ways you can improve your UX.
Visuals help break up text and make it easier on the eyes, meaning people are more likely to stick with and read your personalized content. In other words, it makes your website more attractive.
In fact, research shows that including visuals in your content can increase the likelihood of someone reading a piece of content by up to 80%. Not only will this help keep people engaged, but it can also help you rank higher in search engines.
Search engines are getting smarter and they are paying attention to how well a website’s content is being received by users. By using visuals, you are not only providing a better user experience, but you are also boosting your content SEO.
5. Visual content helps you stand out from the competition
Any website should pay attention to visuals, whether you are in a static complex industry like healthcare, blockchain, IT companies, finance, or construction, moreover, sectors like arts, entertainment, and travel websites need to have visuals.
If you want your website to stand out from the competition, you have to use visual content. In a world where everyone is using text-based content, visuals can help your site stand out. Google loves websites that do things differently and they reward them by ranking them higher in the search engine.
Your content will also stand out from the crowd if you use visuals along with it. People are more likely to share your visual content on social media than anything else, which means you’ll get even more visitors and rank even better in search engines as a result.
6. Visual content can help increase social share
Visual content is more likely to be shared on social media than any other type of content. In fact, tweets that include photos are retweeted 150% more often than tweets without photos. The more content is shared, the higher it will rank in search engines.
Additionally, when people share your content on social media, they will also promote your website and increase its authority with Google. This means that if people are sharing your visual content on social media you have a better chance of ranking well in search results.
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Conclusion: Go Ahead and Create Visual Content
It’s safe to say that visual content has become an essential type of content in your digital marketing mix. And incorporating visual content into your website’s SEO strategy is essential if you want to rank higher in search engines. Not only are users more likely to click on visuals, but they also aid reading comprehension and help increase social shares. So, when you need an effective way to boost your content SEO, start using visuals – whether on social media platforms or on websites.
Another good news is that creating attractive visual content doesn’t have to be that difficult. Thanks to the internet. There are lots of easy-to-use tools and resources you can use to help make your visuals look great like Canva, Piktochart, Potoon, and more. Just take a little time to learn how to use them and you’ll be on your way to better SEO results in no time.
