Influencer Tech Burner Enters Smartwatch Market, Competes with Fire-Boltt, boAt, and Noise
Indian digital influencerTech Burner, known for his innovative approach to technology content, has ventured into thesmartwatch categorywith his start-up,Layers. Co-founded withNeel Gogia, Layers recently launched its much-anticipated product,Anarc, with a significant investment of$1 million. This smartwatch aims to revolutionize the market by combiningsleek design,advanced technology, andpremium materials, setting a new standard forwearable devices.
The product, created in collaboration withThought Over DesignandSeymourpowell, breaks the monotony of traditional smartwatch designs. With itsoctagonal frameand impressive specifications,Anarcis positioned as a unique choice for consumers seekingstyle,performance, andaffordability.
Record-Breaking Launch
The launch ofAnarchas been nothing short of a success story. Within the first 24 hours, the smartwatch generated over₹4 crore in sales. Additionally, more than1 million unique usersvisited the product’s official website, demonstrating the immense demand forcreator-led brands.
Despite being priced higher than competitors likeboAt,Fire-Boltt, andNoise, Anarc has captured the market’s attention. The product’slaunch videohas gone viral, amassing over4 million views on YouTubeand trending at#1, further proving the power ofinfluencer marketingin today’s digital age.
A Strong Foundation for Layers
Layers’ first venture, mobile skins, was a massive success, generating over$5 million in salesin 2022. Co-foundersNeel GogiaandShlok Srivastava (Tech Burner)have built on this momentum with Anarc, aiming to provide an alternative to premium brands like theApple WatchandSamsung Galaxy Watch.
Speaking about the smartwatch,Shlok Srivastavasaid, “Smartwatches had become repetitive, with square and circular designs dominating the market. At Layers, we challenged this norm by bringing in fresh ideas.Anarc bridges the gapbetween basic and luxury smartwatches, offering a unique blend of style and functionality. It’s more than just a gadget—it’s a symbol ofIndian creativity and global appeal.”
Neel Gogiaadded, “The potential forcreator-led brandsin India is immense. With Anarc, we’ve proven that premium products priced three times higher than competitors can thrive. While most local brands price their smartwatches under₹2,500, Anarc’s average price of₹7,000has not deterred consumers. Selling out our entire stock tillDecember 2024within a day of launch proves that a quality product paired with the right strategy can achieve incredible results.”
Features That Stand Out
Anarc’scutting-edge featuresset it apart from other products in the market. Highlights include:
- Octagonal designwith astainless steel back
- 60Hz AMOLED displaywith700 nits brightnessandAlways-On Display (AOD)
- Hisilicon advanced chipsetfor seamless performance
- 7-day battery life
- Bluetooth 5.2 connectivity
- On-device music storage
- TWS compatibilityfor wireless earbuds
- 100+ workout modes
- Wireless chargingandnoise-cancellation for calls
Priced starting at₹6,999, Anarc offers a premium experience without breaking the bank. It is available for purchase on the official website,www.layers.shop.
Redefining Indian Smartwatches
Anarc is not just another smartwatch—it is a bold statement in the Indian tech industry. By mergingstyle and substance, Layers aims to redefine consumer expectations for wearable technology. The success of Anarc highlights the increasing trust inIndian creator-led brands, which are now competing head-to-head with global giants.
Additional Insights
This move byTech Burnerand Layers comes at a time when theIndian wearable marketis experiencing rapid growth. As per recent industry reports, the Indian smartwatch market grew by over50% in 2023, driven by increasing demand foraffordable and feature-rich products. With Anarc, Layers has tapped into this opportunity, offering a product that appeals to bothtech enthusiastsandfitness lovers.
FAQs
Q: What is unique about Anarc’s design?
A: Anarc features apatented octagonal design, making it stand out in a market dominated by square and circular smartwatches.
Q: How does Anarc compete with premium brands?
A: With features likeAMOLED display,noise-canceling calls, andTWS compatibility, Anarc offers similar functionality at a fraction of the cost of global brands.
Q: Where can I buy Anarc?
A: Anarc is available on the official websitewww.layers.shop, starting at₹6,999.
Q: Is Anarc suitable for fitness enthusiasts?
A: Yes, Anarc comes with100+ workout modes, making it ideal for users looking to track their fitness goals.
Q: How long does the battery last?
A: Anarc offers a7-day battery life, ensuring it lasts through extended use.
Q: Is Anarc compatible with wireless earbuds?
A: Yes, Anarc supportsTWS compatibility, allowing seamless connectivity with wireless earbuds.
(देश और दुनिया की ताज़ा खबरें सबसे पहले पढ़ें TalkAaj (Talk Today) पर , आप हमें Facebook, Twitter, Instagram और Youtube पर फ़ॉलो करे)
