Influencer Tech Burner Enters Smartwatch Market, Competes with Fire-Boltt, boAt, and Noise
Indian digital influencer Tech Burner, known for his innovative approach to technology content, has ventured into the smartwatch category with his start-up, Layers. Co-founded with Neel Gogia, Layers recently launched its much-anticipated product, Anarc, with a significant investment of $1 million. This smartwatch aims to revolutionize the market by combining sleek design, advanced technology, and premium materials, setting a new standard for wearable devices.
The product, created in collaboration with Thought Over Design and Seymourpowell, breaks the monotony of traditional smartwatch designs. With its octagonal frame and impressive specifications, Anarc is positioned as a unique choice for consumers seeking style, performance, and affordability.
Record-Breaking Launch
The launch of Anarc has been nothing short of a success story. Within the first 24 hours, the smartwatch generated over ₹4 crore in sales. Additionally, more than 1 million unique users visited the product’s official website, demonstrating the immense demand for creator-led brands.
Despite being priced higher than competitors like boAt, Fire-Boltt, and Noise, Anarc has captured the market’s attention. The product’s launch video has gone viral, amassing over 4 million views on YouTube and trending at #1, further proving the power of influencer marketing in today’s digital age.
A Strong Foundation for Layers
Layers’ first venture, mobile skins, was a massive success, generating over $5 million in sales in 2022. Co-founders Neel Gogia and Shlok Srivastava (Tech Burner) have built on this momentum with Anarc, aiming to provide an alternative to premium brands like the Apple Watch and Samsung Galaxy Watch.
Speaking about the smartwatch, Shlok Srivastava said, “Smartwatches had become repetitive, with square and circular designs dominating the market. At Layers, we challenged this norm by bringing in fresh ideas. Anarc bridges the gap between basic and luxury smartwatches, offering a unique blend of style and functionality. It’s more than just a gadget—it’s a symbol of Indian creativity and global appeal.”
Neel Gogia added, “The potential for creator-led brands in India is immense. With Anarc, we’ve proven that premium products priced three times higher than competitors can thrive. While most local brands price their smartwatches under ₹2,500, Anarc’s average price of ₹7,000 has not deterred consumers. Selling out our entire stock till December 2024 within a day of launch proves that a quality product paired with the right strategy can achieve incredible results.”
Features That Stand Out
Anarc’s cutting-edge features set it apart from other products in the market. Highlights include:
- Octagonal design with a stainless steel back
- 60Hz AMOLED display with 700 nits brightness and Always-On Display (AOD)
- Hisilicon advanced chipset for seamless performance
- 7-day battery life
- Bluetooth 5.2 connectivity
- On-device music storage
- TWS compatibility for wireless earbuds
- 100+ workout modes
- Wireless charging and noise-cancellation for calls
Priced starting at ₹6,999, Anarc offers a premium experience without breaking the bank. It is available for purchase on the official website, www.layers.shop.
Redefining Indian Smartwatches
Anarc is not just another smartwatch—it is a bold statement in the Indian tech industry. By merging style and substance, Layers aims to redefine consumer expectations for wearable technology. The success of Anarc highlights the increasing trust in Indian creator-led brands, which are now competing head-to-head with global giants.
Additional Insights
This move by Tech Burner and Layers comes at a time when the Indian wearable market is experiencing rapid growth. As per recent industry reports, the Indian smartwatch market grew by over 50% in 2023, driven by increasing demand for affordable and feature-rich products. With Anarc, Layers has tapped into this opportunity, offering a product that appeals to both tech enthusiasts and fitness lovers.
FAQs
Q: What is unique about Anarc’s design?
A: Anarc features a patented octagonal design, making it stand out in a market dominated by square and circular smartwatches.
Q: How does Anarc compete with premium brands?
A: With features like AMOLED display, noise-canceling calls, and TWS compatibility, Anarc offers similar functionality at a fraction of the cost of global brands.
Q: Where can I buy Anarc?
A: Anarc is available on the official website www.layers.shop, starting at ₹6,999.
Q: Is Anarc suitable for fitness enthusiasts?
A: Yes, Anarc comes with 100+ workout modes, making it ideal for users looking to track their fitness goals.
Q: How long does the battery last?
A: Anarc offers a 7-day battery life, ensuring it lasts through extended use.
Q: Is Anarc compatible with wireless earbuds?
A: Yes, Anarc supports TWS compatibility, allowing seamless connectivity with wireless earbuds.
(देश और दुनिया की ताज़ा खबरें सबसे पहले पढ़ें TalkAaj (Talk Today) पर , आप हमें Facebook, Twitter, Instagram और Youtube पर फ़ॉलो करे)
Total views : 6604